10 Nov High Visibility LinkedIn Design Strategies
Posted at 10:00h
in Brand, Career Acceleration, Career Success, Communication, Executive Presence, Leadership, Networking
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- Upload a professional headshot photo to give people a real sense of who they are connecting with in a way that contributes to the “know, like, and trust” factor.
- Include a brief, well-crafted brand bio that describes who you are, what makes you unique, what you are passionate about as a professional, and what motivates your career path.
- Share a bit about your personal interests and activities too – including how you give back to your community – so people will get a feeling for what makes you tick beyond the workplace.
- Build Your Brand Community: After each networking introduction, send a personalized/customized email message via LinkedIn to invite those you met to join your LinkedIn group.
- Tip: Don’t send the default LinkedIn template or
For more than 30 years I’ve coached and mentored women who are top-caliber Fortune 500 executives and high-level entrepreneurs. Meanwhile during that whole time I was either a Fortune 100 senior executive or the founding CEO of my own successful consulting firm. Many things have changed for women in the workplace over the years, but as the saying goes “the more things change, the more they stay the same.” What I’m referring to here is the sad fact that, even in this advanced era of the 21st century, negative stereotypes about women in executive positions stubbornly persist.
Senior management understands the value of investing in future leadership, but also realizes that to find extraordinary leaders it is important to look for outstanding qualities that are multidimensional, strategically developed, and tempered by experience.
Perhaps the biggest secret to career success – whether you are an entrepreneur or high potential leader working for a major corporation – is to learn how to neutralize or negate negativity.
Believe it or not, the biggest obstacle to success and faster promotions for most people is not fierce competitors or a tough economy. Granted, those are major factors. But the truth is that it’s oftentimes ourselves who are standing in the way of our own career progress.
The key to sustainable success in any business or as a high performance leader is to constantly fuel the talent pipeline. But the easiest, most cost effective way to gain more valuable human resources and maintain a roster of top talent is to develop your talent from within the organization.
According to Fast Company Magazine, more than 40 percent of CEOs polled in a recent survey have worked with an executive coach. Among senior executives who report directly to CEOs the number was nearly twice that many. Ninety percent of all executives surveyed for the report who have used a coach also said they plan to continue doing so, and a large majority of companies surveyed are increasing their hiring of executive coaches.