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branding Tag

Home > Posts tagged "branding" (Page 2)

10 Nov

Posted at 10:00h in Brand, Career Acceleration, Career Success, Communication, Executive Presence, Leadership, Networking by

LinkedIn
  • Upload a professional headshot photo to give people a real sense of who they are connecting with in a way that contributes to the “know, like, and trust” factor.
  • Include a brief, well-crafted brand bio that describes who you are, what makes you unique, what you are passionate about as a professional, and what motivates your career path.
  • Share a bit about your personal interests and activities too – including how you give back to your community – so people will get a feeling for what makes you tick beyond the workplace.
  • Build Your Brand Community: After each networking introduction, send a personalized/customized email message via LinkedIn to invite those you met to join your LinkedIn group.
  • Tip: Don’t send the default LinkedIn template or

02 Aug

Posted at 15:37h in Brand, Career Success, Leadership, Predictable Promotion, Professional Image by

Faster Promotions Believe it or not, the biggest obstacle to success and faster promotions for most people is not fierce competitors or a tough economy. Granted, those are major factors. But the truth is that it’s oftentimes ourselves who are standing in the way of our own career progress.

I experienced it early in my career when I got passed over for my first gigantic promotion. Luckily I became aware of the issue, overcame it, and was able to go on to enjoy great success as a senior executive with a Fortune 100 company before launching my own successful entrepreneurial business.

For decades I’ve observed that the biggest roadblocks to success and the most commonly experienced pitfalls can be traced back to one’s on self-image or mindset.

  • That’s why I often share a 360-degree assessment tool with my clients when they are trying to figure out how to design and promote a brand or professional image. Most are pleasantly surprised to learn how differently they are perceived by trusted others like family members, friends, and colleagues when compared to how they critically assess themselves.
  • Usually they find out that others see them as a lot