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Today in a highly competitive market, companies are competing to obtain a greater percentage of marketing share. Brand differentiation is key to this process. While organizations are spending large sums of money on marketing their corporate brand image through their website, promotional materials,...
I recently read an article in the Wall Street Journal titled Leadership Training Gains Urgency Amid Stronger Economy. The write-up discussed how companies fear a shortage of qualified managers to step forward and lead projects when the time comes to shift gears into growth...
I always find it intriguing how some people at a social function or formal networking event just don’t get the concept of how to react to a business card. That little 2 X 3 inch card offers them a valuable snapshot of a person’s...
Every leader in every organization knows that he or she sets the stage and directs the show for their employees to perform. But to put your best foot forward when you step into the spotlight to play your leading role you need to be perceived...
I’m sitting here writing this blog post thinking about all the celebrities who have strong personal brands like Madonna, Oprah, and Bill Gates. It’s amazing to me how they have used their personal brands to springboard their business marketing strategies and sales in an authentic way that...
Imagine this scenario:An opening is becoming available next month for a higher-level position in your organization. You start daydreaming about how it would feel to be offered the job – which would definitely be a promotion for you and is comfortably within your area of expertise....
This week I wanted to spotlight one of my great colleagues Chi Chi Okezie. I’ve known Chi Chi for years and respect her networking style. We have done radio shows together and she is the master of networking. She has a great new book out entitled “Networking...
Today the business arena is more challenging and competitive than ever, so it's critical that professionals know the art of communicating through body talk that conveys positive, powerful messages of professional presence. We are all constantly stepping into the business spotlight as we strive to stand out...
Today the business arena is more challenging and competitive than ever, so it's critical that professionals know the art of communicating through body talk that conveys positive, powerful messages of professional presence. We are all constantly stepping into the business spotlight as we strive to stand out...
Today with all the personally revealing reality shows on TV and the sharing of way too much private and intimate information on social media sites the trend for Too Much Information (TMI) is naturally spreading into the workplace. More and more professionals are getting caught in the trap...