Brand


LinkedIn
  • Upload a professional headshot photo to give people a real sense of who they are connecting with in a way that contributes to the “know, like, and trust” factor.
  • Include a brief, well-crafted brand bio that describes who you are, what makes you unique, what you are passionate about as a professional, and what motivates your career path.
  • Share a bit about your personal interests and activities too – including how you give back to your community – so people will get a feeling for what makes you tick beyond the workplace.
  • Build Your Brand Community: After each networking introduction, send a personalized/customized email message via LinkedIn to invite those you met to join your LinkedIn group.
  • Tip: Don’t send the default LinkedIn template or


Speaking with greater clarity and purpose is vital for any leader, whether they are talking to an employee, client, board room, or the news media. Those who lack this ability will appear weak, befuddled, and ineffective – and will fail to convey their ideas and leadership vision. But those who have a mastery of communication have a powerful asset that can influence others and ensure extraordinary success.

Clear messages will only come from clear thoughts, so know what you want to say before you write or speak. Take notes, isolate talking points, and avoid flowery or complicated language. Keep it simple, and avoid using more words than necessary to convey your ideas. When communication is clear it improves the chances that hearing and comprehension on the other end will also be


Faster Promotions Believe it or not, the biggest obstacle to success and faster promotions for most people is not fierce competitors or a tough economy. Granted, those are major factors. But the truth is that it’s oftentimes ourselves who are standing in the way of our own career progress.

I experienced it early in my career when I got passed over for my first gigantic promotion. Luckily I became aware of the issue, overcame it, and was able to go on to enjoy great success as a senior executive with a Fortune 100 company before launching my own successful entrepreneurial business.

For decades I’ve observed that the biggest roadblocks to success and the most commonly experienced pitfalls can be traced back to one’s on self-image or mindset.

  • That’s why I often share a 360-degree assessment tool with my clients when they are trying to figure out how to design and promote a brand or professional image. Most are pleasantly surprised to learn how differently they are perceived by trusted others like family members, friends, and colleagues when compared to how they critically assess themselves.
  • Usually they find out that others see them as a lot