brand strategy Tag

10 Sep The Importance of a Brand New You

Posted at 13:28h in Brand, Career Acceleration, Career Success, Executive Presence, Professional Image by Sarah Hathorn 0 Comments

Everyone knows the importance of competitive corporate branding strategies to market to a targeted group of people with unique offerings of specific goods or services. But what is often forgotten is that professionals each have their own personal brands, whether they know it or not....

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05 Sep Personal Branding: What it is and why you need it.

Posted at 15:33h in Brand, Leadership by Sarah Hathorn 0 Comments

  I recently spoke to a large group of successful entrepreneurs, but was really surprised to find out that they didn’t know the difference between personal branding and professional image. It was unexpected because in this day and age if you do not have a unique...

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23 Jul Walk the Walk Following Unwritten Rules

Posted at 15:45h in Brand, Career Success, Executive Presence, Professional Image by Sarah Hathorn 0 Comments

  The other day when I gave a presentation I asked everyone to give me an accurate estimate of the percentage of employees within their organization who positively represent the company’s brand. I was shocked that most of them said only 50%. When half of your...

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01 May Your Office Speaks Volumes

Posted at 10:01h in Brand, Professional Image by Sarah Hathorn 0 Comments

Take a moment to look around yourself. Tick off a visual inventory of the items that jump out at you. Now ask yourself, why do you have those particular photos or mementos on your desk or those specific titles on your bookshelf? If you aren’t...

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05 Mar Branding: Three Ways to Be Indispensable

Posted at 10:42h in Brand, Career Acceleration, Career Success, Executive Presence by Sarah Hathorn 0 Comments

During an economic downturn, it is easy to get caught up in the entire negative media and get lazy about our work. I know many of you have asked “why should I care about a positive mindset, going the extra mile or looking my best...

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17 Oct The Trademark Look of a Leader

Posted at 10:00h in Brand, Career Success, Leadership, Professional Image by Sarah Hathorn 0 Comments

Do you always exude externally visible leadership presence? Or is your leadership brand like most of those seen in today’s business arena – merely a temporary branding identity that you only consciously wear and emphasize when you are in the spotlight? Every leader knows that they...

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27 Sep 5 Instant Leadership Impact Secrets

Posted at 17:54h in Brand, Career Success, Communication, Leadership, Professional Image by Sarah Hathorn 0 Comments

Walk into an interview, board meeting, or evaluation with genuine presence and it will make a powerfully persuasive positive impression. You know it when you see it. But how do you convey instant, charismatic presence? Follow these 5 tips! #1 Wear Instant Presence If the magazine cover...

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18 Jul Look the Part: Suddenly Simple Steps to Predictable Success

Posted at 08:53h in Brand, Career Success, Predictable Promotion, Professional Image by Sarah Hathorn 0 Comments

Try telling fans of Lady Gaga and the TV show Madmen that wardrobe branding is overrated. Think the Beatles with crew cuts or Queen Elizabeth with a new tattoo. Trust me, visual packaging matters! Humans are hardwired to make critical judgments of one another from first...

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27 Jun Think and Believe Big, Then Live Your Vision

Posted at 13:06h in Brand, Career Success, Executive Presence, Leadership by Sarah Hathorn 0 Comments

In the 21st century we no longer have to be satisfied with careers that promise delayed gratification that only starts after retirement. You can celebrate your passions along the way and love your work, by utilizing intentional vision that yields predictable promotions defined on your...

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09 May VIDEO – 1-Day Intensive Testimonial: Dr. Peter Norris

Posted at 10:00h in Brand, Career Success, Executive Coaching, Executive Presence, Video by Sarah Hathorn 0 Comments

Dr. Peter Norris of All Smiles Dental in Houston, TX talks about his 1-Day Intensive with Sarah Hathorn in Atlanta, GA   Tell me what you think! Post a comment below. Do you want to use this blog article? You may, as long as you include this complete bio...

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