How did a leader within the geeky technical industry become such an influential global icon? I think there are four primary characteristics essential to Steve Jobs’ enduring legacy. (After writing them I realized that their first letters inadvertently spelled
iPad!)
- Innovation
As Jobs said, innovation is what separates leaders from followers. Offer something that others don’t. Use unique strategies to promote your brand. Always be receptive to new ideas.
- Passion
Jobs also believed in doing what you love, and pointed out that the only way to do great work is to be passionate about your career. “If you haven’t found it, keep looking,” he said. “Don’t settle.” I often remind my clients that quality of life issues are often just as valuable as salary bumps. That’s because if you
