If you happen to be a leader who works within a corporate structure, you also need to know how to successfully enhance the company’s brand values through your overall presence. As a top professional you are held to a higher standard and expected to look, speak and act in a manner that always conveys a positive image of the firm. Your total image and brand package needs to resonate with the organizations mission statement, the firm’s values, and the unique value offering that you want to represent to your clients. You and everyone on your team is an ambassador for the firm, and each of you convey silent but potent messages about the organization that delivers an impact through every interaction you have, both inside and outside of the company.
Not only you, as the top leader and executive head, but also everyone else on your entire team is part of the best marketing tool you have at your disposal when it comes to communicating external clients about your corporate brand. As the old saying goes, “If you do what you’ve always done, you’ll get when you’ve always gotten.” But do something truly innovative by leveraging the power of personal branding and you can make a remarkable strategic change and thrive despite the doom and gloom of the current economy.
This is an excerpt from my FREE special report entitled, 5 Secret Strategies To Empower Your Professional Presence. If you are a top leader or high achiever working in a corporate environment download your FREE 30-page copy to learn more secrets to a strong leadership presence to take your vision to a reality!
I’d also love to hear your perspective about the excerpt I’ve shared with you today! Please feel free to submit a comment.
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Sarah Hathorn is a professional image consultant, certified personal brand strategist, speaker, and author. Her company, Illustra Image Consulting, works with high-achieving future leaders and large businesses by enhancing their corporate and personal brand image to take their businesses and careers to the next level.
Blog, Ezine & Website: www.illustraconsulting.com
Copyright © 2010, Sarah Hathorn, AICI CIP, CPBS